know your worth

Figure out your base rate

There are so many variables that go into pricing a license. Start with the Graphic Artists Guild Pricing Guidelines as a reference, then use these calculators to work out your base rate and your final licensing price, so you're not underselling yourself or your art.

Your Pricing Toolkit

Calculate your base rate and then your final licensing price, all in one place.

There are so many ways to come to a price on a license and there are so many variables. My first point of call would be to have read of the Graphic Artist Guild Pricing Guidelines book. Use that as a guide to then calculate the price based on the variables and questions you've gotten answered from the client.

The calculators below are a good starting point to ensure you're not underselling yourself and your art.

1. Calculate Your Hourly Rate

Figure out your base rate to get started.

$
hours

2. Calculate Licensing Price

Work out your creation and usage fees.

Creation Fee

$

Usage Fee

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