It Starts with a New Idea

TV Commercial

TV Commercial by The Otto Empire

Directed by Matt Humphrey

Inspiring Australian women with great new ideas has always been at the heart of New Idea magazine since it began in 1902. This light hearted approach shows the effects the magazine would have on a conservative society if, by chance, it found its way into it. Life is a bit more fun and colourful with new ideas - opening the door to new possibilities.

It starts with a New Idea.

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